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Market Research

Why It's Critical For the Success of Your Business

Market Research is the process of gathering data on products and services to determine whether the product or service will satisfy customer’s needs. Market research helps us identify market trends, demographics, economic shifts, customer’s buying habits, and important information on competition. This information is essential to the success of your business. It will guide you in making strategic business products or services. In short, market research helps you to: communicate effectively, identify and understand opportunities, pinpoint obstacles or problems and benchmark and evaluate your success. We combine deep research expertise, qualitative as well as quantitative methodologies and our own technology to deliver critical knowledge of your market. To accomplish this : Version IT has necessary capabilities, experience and resources including trained staff, defined processes, technology and tools to provide Primary Research services using multiple methodologies including CATI, CAWI & CAPI/PAPI.

Analytics Roadmap

All successful analytics initiatives begin by understanding the business goals to be achieved and the operating context of how to achieve them

Real-time IT support Analytics Tool Implementation

Rarely does a tool come ready-to-use out-of-the-box. Tailoring is usually required to fully leverage the power of the tool and to provide the optimum performance required to provide the business value.

Tool Evaluation

Version IT is a “tool agnostic” company with broad experience with virtually every significant analytics tool in the market today.

Benchmarking

How do you stand when measured against your competitors or peer organizations when it comes to Analytics? What capabilities should you be exploring? Benchmarking compares your organization to a goal, identifying gaps and options to attain the goal.

As a custom global market research company, Version IT offers a variety of research solutions and methodologies

  • Best Practices Research
  • Brand Equity Research
  • Brand Positioning Research
  • Concept Testing Research
  • Event Market Research

Market Research is the process of gathering data on products and services to determine whether the product or service will satisfy customer’s needs.

We have a proven track of providing primary research services to its clients within the specified time frame.

We excel in in-depth experience in multiple data collection methodologies, including phone, and email.

We have unsurpassed experience in data collection using various CATI, CAWI, CAPI platforms and tools.